05th March 2012
Event Background – to provide a launch platform for the new ZTE Tania handset, the first for the company in the UK, to the industry press and to key retailers, combined with a live performance by brand ambassador Professor Green, creating an online buzz after the event. ZTE are targeting the youth audience, the event clearly demonstrated that the association with Professor Green taps directly into that audience and the social media buzz since clearly shows that it worked.
Date – January 2012
Location – Supperclub, London
Client – ZTE UK a subsidiary of ZTE Corporation
Brands Involved – ZTE and Professor Green
GORILLA role – Event production, design, venue sourcing, supplier management and venue brandingResult / Outcome – successful launch event with huge social media buzz afterwards, presentations to key media and retailers
Marketing Purpose – launching new ZTE handset into UK market