23rd May 2022
The GorillaUK team headed north to the UCI Mountain Bike World Cup at Fort William, Scotland, this weekend to deploy the Oakley promotional trailer.
Oakley approached GorillaUK a couple of years ago with the idea of building an event vehicle to be used when supporting distributors at various supporting events in the UK and European markets.
GorillaUK MD, Andy Gregorek, takes up the story, “We worked with Oakley to develop the brief, concepts and ideas. At the end of the process, we delivered a bespoke marketing trailer that would be deployed to numerous events around the UK and Europe to support the Oakley brand.”
“Last weekend some of the team headed up to the MTB downhill at Fort William to set up the trailer for Oakley, it’s the longest course of the World Cup season and Fort William is a mountain bike mecca where thousands of enthusiastic fans gather each year at Nevis Range Mountain Resort in anticipation of an exciting event, and they get to visit the Oakley trailer.”
The trailer was deployed ahead of the racing and once the event is over it will return to GorillaUK’s HQ to be cleaned, checked over and prepared ready to be taken out to its next event.
For more information about GorillaUK’s work on the Oakley marketing trailer click here.