18th March 2011
Event Background – European Metal Festival Tour with Metallica headlining, 50,000 crowd.
Date – August 2009
Location – Knebworth, England
Client – Monster Energy
Brands Involved – Tuborg, Blackberry, JeigerMeister
GORILLA role – Activation negotiation, all production, army camp, motorbike stunt team
Result / Outcome – High awareness on site, London press interest, video capture
Marketing Purpose – Image marketing / credible association with coremetal scene / consumer experience