21st November 2013
Project: Custom event / marketing vehicle
Client: Airwair International (Dr. Martens)
Delivery Date: 26th May 2013
Brands Involved: Dr. Martens
Airwair International were looking for a custom promotional vehicle that could engage consumers at events and Dr. Marten’s stores throughout Europe and allow the consumer to interact with the brand in a creative way. They wanted the classic British look in line with the Dr. Marten’s brand.
GORILLA role summary:
Vehicle sourcing, design and build. Ongoing event logistics support.
GORILLA role detail:
- Project management
- Design and budgeting
- Vehicle, parts and products sourcing
- 3D modeling and CAD
- Graphic design and print works
- Licensing and MOT arrangements
Hands on design and build:
- Mechanical works
- Bodywork and painting
- Custom parts design and fabrication
- Custom internal fit out and furnishings
- Tech and IT install
- Alarm and tracker install
- Power and electrical install – interior and exterior
- Branding application
3 weeks planning, design and budgeting period. 10 weeks vehicle works and customisation.
Result / Outcome:
A 1984 LDV Sherpa camper van, fully rebuilt from the ground up and customised inside and out with Shootcase photobooth setup, exterior awning, flatscreen TV, soundsystem, tablet computer station and Dr. Martens campaign specific branding. All in keeping with the Dr. Martens brand and using touches of their product such as the boot leather chesterfield bench and front seating.
“ I had been aware of Gorilla’s strong reputation in the experiential and event marketing space for quite some time and I had just been waiting for the right brief to emerge. The team at Gorilla understood the brand from day one and what was required in order to by sympathetic to the vehicle’s age, authenticity and integrity. We really felt that Gorilla had the ability to make the vehicle fun and engaging for our consumers and more importantly easy to operate for our staff. The van has been very well received thus far, attending various Dr. Martens consumer events across the UK and Europe. It is also being used to continue to support the brands UK store opening programme in 2013 and beyond. ”
-Daniel Freeland, UK Marketing Manager at Dr. Martens