18th March 2011
Event Background – Sequel to Red Bull Rail Storm, George Square Glasgow, city centre snowboarding rail contest. International field of riders from 10 different countries, team knockout format
Date – November 2005
Location – Trafalgar Square, London
Client – Red Bull Company Ltd
Brands Involved – Red Bull, Oakley, Vans
GORILLA role – Concept development, Event Management, Authority Liaison, Course design & construction, Rider recruitment
Result / Outcome – Hugely successful marketing activity, Impacting 20 million consumers UK, relatively low budget compared to ABL campaign
Marketing Purpose – IMAGE marketing, brand activation & consumer interaction, brand awareness central London