18th March 2011
Event Background – Central London Music Festival
Date – July 2009
Location – Hyde Park, London
Client – Monster Energy
Brands Involved – Tuborg, Blackberry,
GORILLA role – Activation negotiation, all production, hospitality structure, skateboard and bmx vert ramp, best riders in the world – Jamie Bestwick
Result / Outcome – High awareness on site, London press interest, video capture, high site sales
Marketing Purpose – IMAGE marketing to London party consumers