Brand Partnerships: Dirt3 Launch

18th March 2011

Event Background – Launch event for new Codemasters, driving game release, called Dirt 3, featuring driving legend, Ken Block. Film shoot also
Date – 8th April 2011
Location – Battersea Power Station
Client –  Attention Seekers, Monster Energy
Brands Involved – Ken Block, Dirt3, DC & Monster Energy, Ford
GORILLA role – Course design, production management, course build, ride out management, H&S & medical, liaison with venue and event partners, facilitator of all film works
Result / Outcome – Amazing footage collected, 40 passenger ride outs completed successfully
Marketing Purpose – Image marketing / credible association with core gaming scene / consumer competition – experience

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