18th March 2011
Event Background – 1st event of its kind, bringing together an international audience from the bar and club world, in the heart of Monaco at the exclusive Grimaldi Forum venue
Date – Nov 2010
Location – Monaco Harbour / Grimaldi Forum Monaco
Client – Monster Energy
Brands Involved – Monster Energy, Bacardi, Clubs
GORILLA role – Activation development, authority permission, all production, logistics, rider recruitment, film production.
Result / Outcome – 1st FMX event run on Port Hercule Harbour / Busiest indoor trade space at Grimaldi Forum – Monster Energy awareness in French Riviera credibly increased, listings in Monaco
Marketing Purpose – Commercial Relationship building / Image marketing