Project Background – Red Bull were looking for ways of marketing to student mainstream sports teams, football, rugby, hockey, etc. The plan was to allow teams to apply on line for the opportunity to use the Red Bull Sports Transformer to take them to and from their games, complete with driver the bus would take the students to their game and then be transformer into a party bus for the way home.
Date – June 2004
Locations – Tour all over UK
Client – Red Bull Company Ltd
GORILLA role – Design, procurement, fabrication and delivery
Result / Outcome – Completed to meet deadline, client happy, toured for 24 month period
Marketing Purpose – To build brand credibility within young mainstream sports teams and stars of the future.