Case studies

Red Bull Milk Float


Project Background – Red Bull again targeting student campus’s, looking for ways of marketing to the tired studier in halls.  What better way to wake up in the morning and open the door to find a carton of chilled red bull cans, delivered that very morning by the red bull milk float.
Date – August 2004
Locations – UK University campus’s
Client – Red Bull Company Ltd
GORILLA role – Design & fabrication
Result / Outcome – Innovative stand out design with fresh perspective
Marketing Purpose – Student marketing, product at point of need, while studying.

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