Overview
Project Background – Red Bull needed a transport solution for their age’ing Pinzgauer sound system vehicle. Rather than replace or look at transport solutions, we created a giant imposing truck which carried the Pinzgauer and then housed x8 athletes at events. This truck toured with the Gorilla spine ramp and 8 athletes around UK action sports festivals in 2004.
Date – June 2004
Locations – Tour all over UK festivals and action sports events
Client – Red Bull Company Ltd
GORILLA role – Design, procurement, fabrication AND operation
Result / Outcome – Completed to meet deadline and budget client happy, toured for 24 month period
Marketing Purpose – Image marketing at impressionable events, event tool acted as event buy in rather than cash sponsorship, so great value for money and high impact for Red Bull
