Case studies

Monster Reefer Truck

Overview

For their UK launch Monster Energy wanted a bespoke event vehicle which represented the brand and provided a functional tool for use at large festivals and sports events. They wanted the biggest, baddest thing on the road. Check out the picture gallery and I’m sure you’ll agree that’s what Gorilla delivered!!

The Monster Energy Reefer combines a fold-out artic size trailer unit towed by a customised Kenworth U.S. truck cab and is used as a bar and entertainment area.

The trailer is combined with stage deck and either an Orbit roof or awning to provide a variety of set-up possibilities dependant on the requirements for the event.

With a full bar, viewing platform / raised DJ area, 2 separate entertainment spaces, large outdoor decks and a staff or athlete area, the Reefer truly is a remarkable piece of kit and when combined with full sound system and lighting rig it would be a hard push to find anything that could match it!

GORILLA ROLE

  • Concept development
  • 3D modelling and 2D technical drawings
  • Design
  • Full costing and budget management
  • Running cost estimate
  • In house fabrication and sub-contractor management
  • Branding design and application
  • Furniture and fittings sourcing

DURATION

10 weeks

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