Case studies

Monster Energy Launch


Event / Project background:

When Monster Energy was launched into a European marketing, Gorilla managed all of their event activations. For 3 years Gorilla delivered on average 180 event activation across 7 European marketings. Highlights of Year 1 saw delivery of Monster Energy stunt shows and army camp across Live Nation Festivals and the launch of Monster Energy into the French market with recently signed athlete Valentino Rossi doing a burnout out side the Eiffel Tower followed by a Police escort and PR meeting in the Eiffel Tower

GORILLA role summary:

  • Delivery of event activity, year 1, 2 & 3, Monster Energy Europe Launch

GORILLA / MBE role detail:

  • Activation development, 3d concept modelling and delivery
  • Project / Event management and production
  • Logistics, transport & warehousing
  • On site build: Temporary structures / Ground Works / All production elements
  • Social media promotion
  • Development of On-line management system to control branded assets
  • Health and Safety – planning, documentation, engineering and risk assessment / authority liaison

Timescales involved:

3 Years

Result / Outcome:

Highly successful lunch of Monster Energy in to European market. Delivery on average of 180 event activations each year, across 7 European country markets


No. 2 Energy Drink Globally


Event Launch of Monster Energy Client Monster Energy Location Europe Brand involved Monster Energy, Dirt 3, Christian Stevenson aka DJ BBQ, Sonisphere
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