Overview
Project Background – Neon agency approached Gorilla to build 2 bespoke street marketing tools for their client Diesel the clothes brand.
Date – May 2010
Tour Locations – City Center locations, London, Glasgow, Manchester, Birmingham
Client – Diesel, Neon Agency
Brands Involved – Diesel
GORILLA role – Design & Fabrication of scooter and hotdog bicycle, guerilla marketing campaign logistics
Result / Outcome – Highly successful street marketing campaign, 30,000 clothes vouchers distributed
Marketing Purpose – Part of nationwide Diesel ‘be stupid’ campaign, street marketing
