20th April 2016
Project: Patagonia Spring 2016 Worn Wear Tour
Client: Patagonia
Delivery Date: Design and build complete for start of the tour – 15 April 2016.
Brands Involved: Patagonia
Project summary:
Patagonia Spring 2016 Worn Wear Tour. The project is a continuation of the international Worn Wear Tour for Patagonia. The Worn Wear program celebrates the stories we wear, keeps your gear in action longer and provides an easy way to recycle Patagonia garments when they’re beyond repair. Based on the principle that one of the most responsible things we can do as a company is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it. Patagonia commissioned Gorilla to design and build a mobile workshop where gear can be repaired and given a whole new lease of life.
GORILLA role summary:
Design and build of the vehicle ready for the tour.
GORILLA role detail:
- CNG vehicles sourced by client from Netherlands
- Propane generator / heating system
- Reclaimed wood
- Hand painted and vinyl branded
Timescales involved:
6 week build time from design sign off, delivery date 12th April
Result / Outcome:
A completely bespoke vehicle that was on brand and provided a reliable centre piece to the tour. The vehicle we delivered fulfilled the client’s brief and will be a key to the two week tour of the UK.