16th August 2015
Project: Peugeot Stand, Goodwood 2015
Client: Crown BC
Delivery Date: Build completed for handover on Wednesday 24th June
Brands Involved: Peugeot
Peugeot Stand for Goodwood Festival of Speed 2015 – Gorilla were brought on board for the project by London agency Crown BC and tasked with producing a custom built stand for the vehicle brand, focusing on the launch of their new 308 GTi. We provided the structure’s design, managed the build side of the project, and teamed up with NoNonsense Group to deliver the engineering, computer aided design (CAD), and steelwork.
GORILLA role summary:
Stand design and build / project management
GORILLA role detail:
- Design and budgeting
- Build project management
- 3D modeling and CAD
- Fabrication and build
- Branding application
- Logistics and Transport
- Install on site
Answering brief / design phase – 2 weeks. Project sign off – 15th May.
Result / Outcome:
A completely bespoke design solution that showcased the brand, fulfilled the client’s brief and proved to be very popular with visitors to the event.
“Crown are pleased to have delivered a successful stand for Peugeot at this year’s Goodwood Festival of Speed. The client was unveiling the World premiere of its new Peugeot 308 GTi, thus the design and quality of build had to reflect the long-awaited anticipation and excitement that had built up to the event. The team at Gorilla Marketing & Events & NoNonsense Group have created a custom-built stand that was truly bespoke to the client’s needs and highly complemented the on-stage activations produced by Crown.”
– Simon Hambley, Director of Live at Crown.