30th July 2014
Event: 4×4 Driving Experience
Live Date(s): 14th – 20th July 2014
Location: Farnborough Airshow, the UK’s largest Airshow
Event / Project background:
London marketing agency Crown were creating a 4×4 driving experience for one of their clients as part of a brand experiential area during Farnborough Airshow. Gorilla were brought on board with the project to design and build all of the 4×4 test track elements.
GORILLA role summary:
Design & build of 4×4 course. Obstacles included:
- Cross Axle
- Cambered Ramp
- Boulder Field
- Horizontal Logs
GORILLA role detail:
- Obstacle design and creation
- 3d modelling of obstacles
- Logistics and transport
- On site build: Temporary structures, crowd safety barriers, branding
- Health and Safety – planning, documentation and risk assessment
2-weeks planning, design and build period. 7 show days with consumer driving experience. 3-day on site build, 2-day break and removal of course.
Result / Outcome:
Highly successful course, all obstacles worked well and lasted duration.
Client happy, successful & safe consumer experience.