Live Events: Farnborough Airshow 4×4 Driving Experience

30th July 2014

Event: 4×4 Driving Experience

Client: Crown

Live Date(s): 14th – 20th July 2014

Location: Farnborough Airshow, the UK’s largest Airshow

Event / Project background:

London marketing agency Crown were creating a 4×4 driving experience for one of their clients as part of a brand experiential area during Farnborough Airshow. Gorilla were brought on board with the project to design and build all of the 4×4 test track elements.

GORILLA role summary:

Design & build of 4×4 course. Obstacles included:

  • Cross Axle
  • Cambered Ramp
  • Boulder Field
  • Horizontal Logs

GORILLA role detail:

  • Obstacle design and creation
  • Landscaping
  • 3d modelling of obstacles
  • Logistics and transport
  • On site build: Temporary structures, crowd safety barriers, branding
  • Health and Safety – planning, documentation and risk assessment

Timescales involved:

2-weeks planning, design and build period. 7 show days with consumer driving experience. 3-day on site build, 2-day break and removal of course.

Result / Outcome:

Highly successful course, all obstacles worked well and lasted duration.


Client happy, successful & safe consumer experience.

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