17th July 2013
Event: TT Mayhem 2013
Client: Isle of Man Government
Live Date(s): 1st to 7th June 2013
Location: Douglas Promenade, Isle of Man
Brands Involved: Monster Energy / Poker Stars
Event / Project background:
TT Mayhem is the evening entertainment provided by the Isle of Man government for the crowds visiting the island for the world famous Isle of Man TT race. The TT Mayhem shows involve petrol based stunt acts, live music and other entertainment and take place over a one week period on the beach front promenade in Douglas. 2013 is the third consecutive year Gorilla have been chosen to run the event by the Isle of Man government.
GORILLA role summary:
Full show conceptualisation and design, production and event management of TT Mayhem 2013
GORILLA role detail:
- Show conceptualisation and creation
- Project / Event management and production
- Live Show / Screen / Sound management
- 3D modeling – Show area and temporary structures
- Graphic design and print works – show posters and flyers
- Creation of ‘big screen’ graphics
- Site mapping and aerial visuals
- Athlete / talent selection and booking
- Logistics and transport
- On site build: Temporary structures, Crowd safety barriers, Branding
- Sub-contractor sourcing and management
- Working with Emergency Team – police, fire, ambulance
- Organisation of daily road closures
- Social media promotion
- Health and Safety – planning, documentation and risk assessment
Timescales involved:
2 months planning, design and budgeting period. 3 day on site build. 7 show nights in a row.
Result / Outcome:
7 highly successful show nights in a row, with a variety of engaging stunt shows and international athletes. All shows ran smoothly, to time and were received well. Good turnout with a peak of 7500 and average attendance of 4500 per night. Daily updating of social media with photos and videos viewed by over 100,000 consumers.
Feedback:
“TT 2013 was the first time I have worked with Gorilla, the team are professional, efficient and a pleasure to work with. They delivered a fantastic show attracting over 30,000 people. I would recommend Gorilla to anyone looking for a professional partner to deliver a spectacular event. I was also impressed with their attention to detail and their professional attitude to event safety.”
– Angela Crebbin, Motorsport Commercial & Contract Manager, Isle of Man TT