18th March 2011
Event Background – Metal / Rock Festival,
Date – June 2009
Location – Donington Racetrack
Client – Monster Energ
Brands Involved – Tuborg, Kerrang
GORILLA role – Monster energy activation / Main Arena (FMX, Mini FMX, Ball of Steel, Moto Trials, BMX & Skate) & Campsite (Party for 5,000 at the first appearance of the Monster Army Camp)
Result / Outcome – Monster Energy’s UK launch, increase awareness and credibility amongst UK metal / rock fans
Marketing Purpose – IMAGE marketing, brand activation & consumer interaction