Brand Partnerships: Empire of Dirt – Red Bull & Kye Forte

18th March 2011

Event Background – New event concept, merging dirt BMX and street BMX, to form BMX slope style, similar in respects to snowboarding freestyle, downhill course with jumps and street features.   Year 1 funded as a research project to produce a viral to launch the event in 2004.  Course developed each year, digger attachments developed to show efficiencies in the course construction. 6 week build, 2500m course on a 30deg field in Devon.
Date – Jun – 06 / 07 / 08
Location – Denham nr. Newton Abbot Devon
Client – Red Bull Company Ltd
Brands Involved – Kye Forte, Red bull, Oakley
GORILLA role – Concept development, event management, course & jump design and construction
Result / Outcome – High awareness on site, viral video release
Marketing Purpose – Image marketing / credible association with core scene

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